Planning for Profit Calculator | Studio Who

Plan Your Profit. Hit Your Number.

Set your profit target, plug in your numbers, and see exactly what it takes to get there each month.

Your numbers

Desired Yearly Net Profit

What do you want to take home this year? Think big.

$50,000

Yearly Fixed Costs

Rent, salaries (including yours), subscriptions, insurance -- everything that stays the same whether you win one job or fifty.

$75,000

Target Gross Margin

The percentage of revenue left after direct job costs. Most service businesses sit between 25% and 50%.

50%

Average Sale Value

Divide your monthly revenue by the number of jobs you complete. A rough estimate works.

$3,500

Lead-to-Job Conversion Rate

Out of every 10 quotes you send, how many turn into paying work?

60%

To hit your target, you need to

Yearly Gross Profit

$125,000

Profit + fixed costs

Yearly Sales Revenue

$250,000

Gross profit / margin

Monthly Revenue

$20,833

Yearly sales / 12

Jobs Per Month

6.0

Monthly rev / avg sale

Leads You Need Each Month
10
This is your real target. Work backwards from here.

A guide, not gospel. This calculator provides estimates based on the numbers you enter. Every business is different, and real-world results will depend on your specific circumstances, market conditions, and how your business operates. Use these figures as a starting point for planning, not as a guarantee of outcomes. For tailored advice, speak with a qualified financial professional.

Want the spreadsheet version?

Get the full Planning for Profit Calculator as an editable spreadsheet you can keep and revisit.